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Case Study

Bespoke timber furniture companys' website update and redesign


Website redesign, eCommerce functionality, bulk image editing & styling and mobile compatibility

Our Client

Custom Timber Furniture Designer

Jarrimber produces high-quality timber furniture from its base in Perth. They have over 20 years of experience producing exceptional products. They work with native material from Marri, Jarrah, Blackwood, and Oak trees. They are leaders within the custom-designed furniture space in Australia.

Client Brief

Needed to showcase their products online and to generate sales from the website

Jarrimber approached us to elevate their outdated website with a contemporary web design. Jarrimber felt the website did not market its products and did not look professional. Feedback from buyers uncovered they had no idea of the design choices available. Worse still buyers weren't aware of what they were capable of making. Jarrimber realised that visitors needed to see visuals of their products. Seeing them would encourage buying and generate more sales revenue.


challenge 01

Outdated, looks tacky, and unprofessional

Their existing website did not reflect the high caliber of work they were producing. It did not impress upon their visitors the quality of their workmanship and products. The images of furniture were generic and their product range wasn't featured.

View original web design

challenge 02

Catalog and display product range online

Jarrimber wanted to display their entire inventory. They wanted photos and details for every piece of furniture made available online. The information they want showing included sizing, delivery, material choices, and product shots. They also wanted every product page to have a contact form for buyers to make inquiries.

Our Solutions

The new Design

Luxury in a website

We created a luxurious and clean concept that was designed to limit distraction from the furniture. By choosing neutral background colours we put emphasis on the product allowing it to stand out more.

Ecommerce functionality

Look before you buy

We developed a custom website based on Wordpress and added eCommerce functionality using WooCommerce to display their inventory of furniture. We were able to display each product's images, their specifications and for some products customisations like fabric options or selection of timber material.

Bulk Image Editing

Transforming the ordinary

The client had ammased a collection of photos he wanted to use as product shots. A lot of them were just photos taken from a camera phone. To make them look more professional we decided to remove the furniture from its background. We then placed the extracted furniture on a clear backdrop and added stylised shadows. In total, over 1,100 images were processed in this manner.

Mobile Friendly

Tested across various devices

The site is also compatible with various mobile and tablet devices.


Todd Smith Jarrimber

I approached Kelvin from Zen Web to revise and revamp my existing website, which needed an overhaul ...and I also wanted ecommerce functionality. Not only did Kelvin exceed my expectations of the look and feel of the new site, it was his attention to detail and understanding of what I wanted which really impressed me. As well as this the cost was really fair and in some instances exceptional compared to a few other quotes that came in. I would highly recommend Kelvin and Zen Web to anyone or business looking for a new website. Thanks once again.

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