Marketing your brand with print advertisements
The business landscape is tough in Australia and Perth is no exception. Lets face it, your business needs clients in order to do well and the way to find them is through advertising. Your industry will define how good your ad needs to be. A competitive industry means your ad must have creative graphic components to stand out among your rivals.
Are print ads dead?
No doubt the rise of online platforms has made digital the current advertising medium of choice. However, print is not dead and is a valuable tool when paired with digital. Print ads are a great way to promote your business as people tend to read slower and are more focused on paper compared to a screen. This allows readers to gain a deeper understanding of your offerings which is great for conversions.
When to use them
Print ads are best for targeting groups of people with shared interest. By placing an advert in the right section of a publication, a business can maximise impact and reach specific segments of the population. This allows them to create highly specific adverts that speak directly to that group.
Best of both worlds
To stay ahead of the competition smart businesses find ways to align both print and digital campaigns. Print can complement digital through the use of QR codes, showing social media or website links and special offers that encourage users to follow up online. Bridging the gap between print and digital allows business to achieve the best results from their marketing budgets.
Magazines tend to focus on one specific topic or theme. This can make it is easier to persuade readers to buy from your business especially if your product or service is centred around the same thing. Ads are more effective when you can target consumers that are highly dedicated and zealous about a certain topic. That's why magazine are so good at selling since readers are already into whatever it is you do.
The tactile feel of magazines makes people linger on the page for longer. They will slowly read and take in the content word for word. Magazine ads work well for that reason. Not to mention the colourful glossy finishes that makes an ad stand out. That shiny coating attracts readers and draws them into your advert.
People will reread magazines again and again allowing repeat exposure to your ads. There's also a good chance it gets shared with others which means more eyes on your advert. Magazines also have a longer shelf life compared to newspapers which is highly focused on the days events.
Not as popular as they once were newspapers still make a good return for your investment. They are seen to be a trustworthy source of information and that can translate into a positive for your ads. Research has shown that readers actively seek out adverts and often expect to see them in papers. Compared to online ads a newspaper ad is less likely to get a negative reaction.
Newspapers can target by location and that makes them perfect for reaching customers where your business is situated. It would make sense for a suburban restaurant to place an ad in their local paper as opposed to a state or national one and risk not reaching their demographic.
Newspapers have become very affordable and is a good choice for those with less funds for marketing. With so many ad sizes to choose from almost all budgets can be catered for. Consider newspaper advertising as a means to reach customers because it's more cost-effective and has better returns than other mediums. Contact us for a free quote. Make use of our newspaper advert design services today!
How we can help
Designed for widespread appeal
We can help you decide which platform will bring you the best results. Instead of placing all your eggs in one basket the right way to market your business is to vary between newspaper and magazine ads. The format you end up choosing will be decided by where your potential clients can mostly be found. However, using both side by side will reap the best results. Our creative graphic designs will help your product or services get noticed. Keep reading to find out more about the different sizes and our prices for designing print adverts.
Pricing and deliverables
Prices (Magazine and Newspaper)
|Small Ad Size||Medium Ad Size||Large Ad Size|
|from $187||from $225||from $300|
Sizes (Magazine and Newspaper)
|Colour Specs||Colour or B&W|
|File Type||Print-ready PDF|
|Turnaround||3-5 business days|
|Number of Revisions||2 revisions|
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