Transporting Sensitive Freight
Macknsons Transport provides end-to-end logistic solutions for a variety of businesses that rely on sensitive freight transport. Their coverage begins from Perth metropolitan areas all the way to the Southern and Northern regional areas of Western Australia.
Professional looking website that integrates with existing in-house software
Unprofessional looking website
The company was gaining more attention. They felt their website (designed by the client) did not truly reflect what they could do. As interest in the business grew they knew they had to update their website soon.View original web design
Reduce time on phone orders and eliminate manual data entry
The task of capturing orders over the phone was time-consuming. It was disruptive to staff and Macknsons wanted to automate the process. They wanted their clients to carry out the order instead. They also wanted to take out manual data entry. They needed a system where job orders go straight into their in-house software.
Refresh their marketing resources
Macknsons had a range of digital and print assets (made in-house). These marketing assets were given to customers. They had items like blotters, desk pads, calendars, and maps. They wanted them to look professional and asked us to redesign them.
The new Design
Clean, minimal, bold
Macknsons are valued for their discretion during transport. As a result, they own a fleet of purposely unbranded white trucks. We wanted that sense of discretion reflected in the website. We purposely included plenty of white space throughout. We also added colourful and engaging graphics to contrast the otherwise stark space.
Online order forms
We designed a Job Order and Job Quote form that allowed clients to place orders. Having the forms resulted in a reduction in the number of phone orders taken by staff. The data from the online forms gets sent back as a CSV attachment. The CSV then feeds into their proprietary software eliminating the need for manual data entry
Graphic design services
Along with the website, Macknsons wanted to restyle their marketing assets. They were originally created in-house by office staff. We redesigned these assets and aligned them with the style of the new website. We created maps and calenders of the routes and schedule for that year . We also reworked their desk blotter that gets given annually to their clients.
Tested across various devices
The site is also compatible with various mobile and tablet devices.