Macknsons Transport provides end-to-end logistic solutions for a variety of businesses that rely on sensitive freight transport and their coverage begins from Perth metropolitan areas all the way to the Southern and Northern regional areas of Western Australia.
- Online Order and Quote Forms
- Form data as CSV attachments
- Web Animations
- Mobile Responsive
- Print and Digital Graphic Assets
01. Unprofessional Website
The company was gaining more attention on their business and they felt their existing website (designed by the client - view here) was a poor reflection of their capabilities. They wanted a modern and professional website to better represent their level of quality and professionalism.
02. Reduce time on phone orders
The task of capturing and quoting jobs over the phone was time consuming and disruptive to staff. Macknsons wanted to automate the process and let their clients carry out the order instead.
03. Automate data entry
Every phone order is captured and entered manually into their in house software. Macknsons wanted to eliminate manual data entry and have job orders entered into their systems directly.
04. Update Marketing collateral
Existing digital/print assets including Desk blotters, A3 desk-pads, Calender schedules and Regional maps (designed in-house by office staff) needed to be redesigned and styled professionally.
01. dESIGN AND development
Macknsons are valued for their discretion during transport and as a result owns a fleet of purposely unbranded white trucks. We wanted that sense of discretion reflected in the website so we incorporated a lot of whitespace throughout. We added colourful graphics and engaging web animations to contrast the otherwise stark space.
02. Online Job oRDER forms
We designed a Job Order & Job Quote form that allowed clients to place orders themselves. Having the forms resulted in an overall reduction in the number of phone orders taken by staff. The data from the forms were sent back to Macknsons as a CSV attachment, which then fed directly into their proprietary software and eliminated the need for manual data entry.
03. Mobile compatible
The site is mobile friendly and works on all hand-held devices.
04. Graphic Design
We made PDF's of their calender schedule and custom maps (of the regional areas) as downloadable assets on their website. We also redesigned their desk blotter that gets given annually to their clients.