Case Study

Designer custom timber furniture website

eCommerce functionality, website redesign, bulk image editing & styling

Project Overview

The Client

Jarrimber produces high quality Jarrah, Marri, Oak and Blackwood timber furniture from its base in Perth, Western Australia. With more than over 20 years experience in producing quality pieces, our client is a leader in the custom designed furniture space in Australia.

Key Features

  • eCommerce (WooCommerce)
  • Custom Wordpress Theme
  • Bulk image editing
  • Mobile Compatible

Services Provided

Client Challenges

01. Outdated & unprofessional

We were approached by Jarrimber to elevate their outdated website (View original) with a contemporary web design. Their existing website did not reflect the high calibre of work they were producing and did not impress upon their visitors the quality of their workmanship.

02. Display Products & increase sales

The existing website only contained general imagery of furniture and their product range wasn't featured individually. Jarrimber felt buyers had no idea of the design choices available or what they were capable of making and realised that visitors needed to see visuals of their products to encourage buying and to generate more sales revenue. As a result, Jarrimber wanted to display their entire inventory along with product shots and details (size, shipping, variations) for each individual piece.

Our Solutions

01. The Design

We created a luxurious and clean concept that was designed to limit distraction from the furniture. By choosing neutral background colours we put emphasis on the product allowing it to stand out more.

Mockup of new website redesign

02. Ecommerce functionality

We developed a custom website based on Wordpress and added eCommerce functionality using WooCommerce to display their inventory of furniture. We were able to display each product's images, their specifications and for some products customisations like fabric options or timber selection.

Mockup of eCommerce functionality on website

03. mobile compatibility

The website is responsive and works flawlessly on various tablet and mobile hand held devices.

Mockup of responsive mobile compatible website

03. bulk Image Editing

We removed the furniture from its background for each individual product shot. We then placed the extracted furniture on a light backdrop and added stylised shadows. In total, over 1,500 images were processed in this manner.

Words from the client

Todd Smith


I approached ...Zen Web to revise and revamp my existing website, which needed an overhaul ...and I also wanted ecommerce functionality. Not only did Kelvin exceed my expectations of the look and feel of the new site, it was his attention to detail and understanding of what I wanted which really impressed me. As well as this the cost was really fair and in some instances exceptional compared to a few other quotes that came in. I would highly recommend Kelvin and Zen Web to anyone or business looking for a new website. Thanks once again.

Visit website


Contact us

Want to showcase your products?

Get in touch to implement a similar solution for your business

Thank you for contacting Zen Web

We have received your message and will get back to you within 24 hours.

For urgent enquiries call 0415 824 304 during office hours
(Mon-Fri / 9am-5pm)